is a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer.

Their mission is to help women and their loved ones make sense of the complex medical and personal information about breast cancer, so they can make the best decisions for their lives.

Dr. Marisa Weiss, the President and Founder of, lives in the Philadelphia area and has accompanied Geralyn and her family on their courageous journey through breast cancer diagnosis, treatment, and beyond. Dr. Weiss is awed by Geralyn’s strength and spirit, and expresses her feelings on the jacket of Why I Wore Lipstick:

“As a doctor, I’m always looking at patients from the outside in. This book is an extraordinary perspective from the inside out. As Geralyn’s self-discovery and triumph over breast cancer unfolds, she takes us with her from her doctor’s office, to work, through her living room, into the bedroom, right into the bathroom, plus in and out of taxi cabs. You need to be with her through each of these moments to see—right up close—how much sheer sweetness, sadness, love, honesty, uncertainty, terror, courage, excitement, hope and guts were bundled into each piece of every day. Geralyn is bigger than life and death. Now I’m wearing lipstick!”

Leave a Reply