Lifetime Television’s “Stop Breast Cancer for Life” public awareness and advocacy campaign, now in its 10th year, encourages women to know the basic tools for breast cancer detection and is dedicated to offering women the most up-to-date, comprehensive information about this disease– on-air, online and through extensive community outreach. Lifetime is also committed to ending the practice of “drive-through” mastectomies, and has collected over 8 million signatures online at Lifetimetv.com to urge Congress to end this horrible practice. Throughout October, Lifetime airs an impressive slate of original programming and public service announcements, including the star-studded “Women Rock!” signature concert which each year attracts the music industry’s hottest performers (Thursday, October 28, 10PM ET/PT), and this year, a special edition of its popular makeover show “Head 2 Toe” (Saturday, October 9,11:30 AM ET/PT) featuring Lifetime’s own Geralyn Lucas, breast cancer survivor and author of WHY I WORE LIPSTICK.
Lifetimetv.com serves as a clearinghouse for the latest breast cancer information and features, including the Map of Hope, stories and events about breast cancer from around the world; links to Lifetime’s 10 nonprofit breast cancer partners; the petition drive to Washington to stop drive-through mastectomies (sign the petition here); and special links and content around WHY I WORE LIPSTICK, including a “Q&A” with Geralyn Lucas, links to her special corporate and nonprofit partners and a listing of “Courage Night” celebrations, featuring readings from the book. Lifetime has also partnered with Comcast Cable Communications for a special breast cancer awareness campaign featuring inspirational quotes from the Lucas book reprinted on 75,000 cards to be distributed around the country, and has designed a special WHY I WORE LIPSTICK bookmark with breast cancer information for booksellers nationwide.
For more information on Lifetime’s “Stop Breast Cancer for Life” campaign, visit www.LifetimeTV.com/olc.